This is funny on another level, too -- the other Rich Lafferty is the enduro motorcycle racer, who I've always been playing cat and mouse with for the #1 google result for our name. A few years ago I sent him mail to say "Hi! I'm the other Rich Lafferty in Google" and got no response.
(By now I've decided that I don't really care about that #1 Google spot, as long as I'm findable. I figure the reason I did rank so high is that I participated in a LOT of mailing lists with online archives, and every message had a link to my website in my sig. Not so much the mailing lists anymore.)