Google will shortly unveil its social networking site, Orkut. [...] Undetered by the feeding frenzy around the social networking bubble, and rebuffed by Friendster Inc, which it attempted to buy, Google has decided to build one better.Orkut FAQ, Why is the site called Orkut?
orkut.com is a new social networking service named for the Google engineer who developed it, Orkut Buyukkokten. (Orkut is easier to spell and pronounce that Buyukkokten.) This was created as an independent project and is not part of the Google product portfolio.